september, 2022

202204sep11:59 pmCall for Applications: Best European Rail Tourism Campaign 2022 Event Organized By: European Travel Commission

Event Details

Following a successful first edition, the European Travel Commission (ETC) and Eurail are launching the Best European Rail Tourism Campaign awards for a second year.

Similarly to 2021, the award will be given to marketing campaigns that aim to create synergies between the rail and tourism sectors, and to effectively promote train travel as a sustainable tourism model throughout Europe. In the context of the 2022 European Year of Youth, the awards will also celebrate campaigns encouraging European youth to travel by rail, shining a light on how young generations can contribute to a better, more inclusive and greener future in Europe.

The awards aim to:

  • Contribute to the European Green Deal and its goals, particularly in its ambition to cut greenhouse gas emissions and achieve climate neutrality by 2050.
  • Promote rail tourism among travellers as a clean, healthy form of transportation and as an alternative to reduce the often-heavy carbon footprint of tourism-related transportation.
  • Give visibility to European destinations and promote sustainable travel experiences, namely to:
    • Build a distinctive image of Europe by broadening perceptions of what the continent has to offer
    • Increase awareness of extraordinary travel experiences in lesser-known European destinations that can benefit from tourism and invite travellers to go off the beaten path
    • Restore confidence and stimulate sustainable demand for travel to and around Europe amidst the COVID-19 pandemic
  • Encourage cross-sectoral dialogue between the rail and tourism sectors to facilitate future synergies and cooperation towards a more sustainable tourism model.

Click here to find out more about applications and eligibility.

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Time

(Sunday) 11:59 pm

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