Europeana interviews Harry Verwayen about the New European Bauhaus

Harry Verwayen, General Director of the Europeana Foundation. Image: Sebastiaan ter Burg via Europeana CC BY
Harry Verwayen, General Director of the Europeana Foundation. Image: Sebastiaan ter Burg via Europeana CC BY

Through conservations with heritage professionals, Europeana explores the role of cultural heritage in the New European Bauhaus. Asked what the initiative means to him, Harry Verwayen, General Director of the Europeana Foundation, answered:

“The New European Bauhaus initiative aims at profound societal change. It takes perhaps the biggest challenge that we face as a society – how do we live better and more sustainably together – and asks how we respond to that challenge. That is an ambition no one can ignore. The New European Bauhaus proposes to spark the innovations necessary to achieve this goal, and to inspire and mobilise the necessary civic effort, with a creative, cultural, and people-centric approach. This direction appeals to me as it constitutes a disruptive but empowering new approach to reimagining the relationship between people, nature, and the built environment of Europe.”

Looking for an explanation of the New European Bauhaus? Watch the video below:

Source: Europeana.

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