On 13 May, the European Commission presented a recovery plan. Against the background of this plan, the European Commission launched a social media campaign promoting the re-discovery of Europe’s treasures: ‘Europe’s culture – close to you‘.
The aim of the campaign is to encourage Europeans to re-discover the beauty and richness of destinations close to their homes, in a safe and sustainable way. The campaign is backed up by digital resources, including the new Re-open EU interactive map. The main hashtag of the campaign is #EuropeForCulture.
Mariya Gabriel, European Commissioner for Innovation, Research, Culture, Education and Youth, tweeted: