The Belgian region of Flanders welcomes people from every persuasion, colour and form, with open arms, irrespective of who they may fall in love with. To relay this message the world over, VISITFLANDERS has replaced the outer panels of the ‘The Adoration of the Mystic Lamb’ masterpiece, also known as the Ghent Altarpiece, with photos of contemporary couples.
In the original by the Van Eyck brothers, the depiction of Adam and Eve, have flanked various religious scenes since 1432. To demonstrate the fact that today, the definition of a couple, doesn’t always comply with former conventionality, the image has been replaced with modern day versions of what we now understand to be normal. VISITFLANDERS, believes that its “modern day” edit will convey a message of inclusion and diversity throughout Flanders.
Read more about VISITFLANDER’s campaign at Flemish Masters.